Alex Costin Presentation
Alex Costin is a Market, Customer and Competitor Insights Specialist who connects research, creativity, technology and performance marketing to create measurable commercial growth.
With more than 17 years of experience, Alex combines technical development, search optimisation, paid advertising, content, design, analytics and leadership. His work spans international markets and multilingual campaigns, helping organisations understand their customers, compete more effectively and build stronger digital experiences.
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Market, Customer and Competitor Insights
Alex begins with evidence rather than assumptions. His market research work brings together customer behaviour, competitor intelligence, market gaps, pricing opportunities and underserved audiences. He uses primary sources such as surveys and interviews alongside secondary research, reports and databases to create practical insight.
This approach is designed to give decision-makers a clearer view of where growth may exist. Findings are prioritised according to commercial impact, then connected to marketing channels, customer needs and business objectives. The result is a more informed foundation for brand development, campaign planning and digital investment.
Alex also applies SWOT analysis and cross-market research across English, French, Italian and Spanish markets. His experience allows research to move beyond generic reports and become a working part of the marketing plan.
Alex Costin and Search Growth
As an SEO SPECIALIST, Alex works across technical audits, content strategy, website performance and off-page activity. His CV records more than 17 years of search experience, including work intended to improve rankings, organic visibility and the relationship between content and commercial goals.
His documented achievements include reaching first position in search results in as little as 11 days and reducing paid search costs by up to 90% through improvements to landing-page quality and campaign alignment. These results are presented as examples from his professional experience, not as universal promises.
Alex also trains internal teams, helping them develop the confidence to manage SEO activity themselves. His approach combines technical precision with useful explanations, so business owners and marketing teams can understand what needs to change and why.
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Content Writer and AEO and GEO Specialist
As a CONTENT WRITER, Alex creates material for blogs, newsletters, print assets and social channels. His work is built around audience intent, discoverability and conversion, with content plans shaped by business priorities rather than publishing volume alone.
He can audit existing pages, identify missing opportunities and develop content ecosystems that support organic search. His experience with artificial intelligence also supports faster research, ideation, optimisation and workflow development, while human judgement remains central to accuracy, tone and relevance.
Alex is also an AEO and GEO Specialist. This means he considers how people ask questions, how answers are structured and how brands can become more visible in changing search environments. Clear information architecture, useful language, strong evidence and technically sound websites all contribute to this work.
SEM Manager and Performance Specialist
As an SEM MANAGER, Alex plans and optimises paid search and paid social activity across platforms including Google and Microsoft. He focuses on campaign structure, keyword relevance, landing-page quality, quality scores, cost control and measurable business outcomes.
His CV describes more than 12 years of SEM experience and records campaigns where average cost per click was reduced to as little as 10% of competitor spend. The work involved improving the connection between advertisements, landing pages and customer intent rather than relying solely on higher budgets.
Alex’s performance discipline extends to reporting and analytics. He has worked with Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud to monitor daily performance, identify bottlenecks and provide recommendations that stakeholders can act on.
Graphic Designer, Photographer and Video Creator
Alex brings a visual dimension to digital marketing through graphic design, photography and video editing. As a GRAPHIC DESIGNER and PHOTOGRAPHER, he creates branding, brochures, infographics, social media graphics and web visuals intended to make businesses more distinctive and understandable.
His photography experience includes still-life, ecommerce and studio work. This supports brands that need consistent, high-quality imagery across websites, campaigns and social platforms. Visual decisions are connected to audience expectations, brand identity and the action a page is intended to encourage.
Alex also edits video for YouTube, social media, advertising and corporate communication. His technical toolkit includes Adobe Creative Cloud, with experience in editing, transitions, colour treatment and sound design. These capabilities allow strategy, production and optimisation to work together.
Website Designer and Technical Builder
As a WEBSITE DESIGNER, Alex combines responsive front-end presentation with practical technical foundations. His CV identifies HTML and CSS, Drupal and Bootstrap as master-level skills, supported by experience with JavaScript, React, WordPress and custom content-management solutions.
He develops websites that are designed to be fast, accessible, secure and search-friendly. His work includes technical audits, mobile optimisation, landing-page improvement and website structures that support both user journeys and organic visibility.
Alex also creates feeder websites and related digital assets where appropriate, using them to develop additional traffic sources and support off-page SEO. His stated objective is not simply to make a website attractive, but to make it useful, technically robust and connected to commercial goals.
Social Media Manager and Digital Communicator
As a SOCIAL MEDIA MANAGER, Alex plans, creates and coordinates brand activity across digital platforms. His work includes content development, community growth, influencer networks, paid campaigns and performance monitoring.
The CV identifies direct access to a personal network exceeding 50,000 Twitter followers and 1,000,000 Facebook fans. These are network figures stated in the source material, not a guarantee that every campaign will achieve the same reach.
Alex uses tools such as Hootsuite, Buffer, TweetDeck and Meta Business Suite. He connects social activity with wider content, search, email and conversion plans so that awareness can develop into meaningful engagement and measurable commercial action.
Digital Marketing Performance Specialist
Alex is a DIGITAL MARKETING PERFORMANCE SPECIALIST who turns data into decisions. He builds dashboards, reviews channel performance and looks for practical opportunities to improve traffic quality, conversion journeys and return on investment.
His technical skills include Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, email marketing tools, Meta Business Suite and Adobe Creative Cloud. He also uses AI at an advanced level to accelerate analysis, content development and marketing workflows.
His documented professional experience includes increasing weekly leads from 20 to 600 through integrated SEO, SEM and content activity, alongside ecommerce growth examples recorded in his wider professional materials. These figures describe stated past results and should be assessed in relation to the original project circumstances.
Growth Director and Digital Operations Leader
As a GROWTH DIRECTOR, Alex helps organisations open new markets, develop products and services, and align teams with commercial priorities. He combines research, creative execution, technical delivery and performance analysis to keep growth activity connected to business direction.
At TuneMyWebsite, his responsibilities included meeting business owners, defining commercial goals, conducting market and competitor research, creating brands, developing websites, producing SEO content, building social funnels, managing paid campaigns and preparing performance dashboards.
As Digital Operations Manager for Unboxed 2022, a UK Government Department for Culture, Media and Sport initiative, he led day-to-day digital operations. His duties included team coordination, performance monitoring, cross-functional collaboration, training, problem-solving, process improvement and quality assurance.
Sponsored Content and Digital PR Placements
Alex is a sponsored content creator and digital PR placements supplier with access to more than 10,000 placements on his website. These options can support content distribution, brand visibility and off-page SEO when selected carefully and aligned with a wider strategy.
Available placement ranges include:
- alexcostin.com/1000-backlinks
- alexcostin.com/2000-backlinks
- alexcostin.com/3000-backlinks
- alexcostin.com/4000-backlinks
- alexcostin.com/5000-backlinks
- alexcostin.com/6000-backlinks
- alexcostin.com/7000-backlinks
- alexcostin.com/8000-backlinks
- alexcostin.com/9000-backlinks
- alexcostin.com/10000-backlinks
Sponsored activity works best when the publication, audience, topic and landing page are relevant. Alex’s wider capabilities allow placements to be considered alongside technical SEO, content quality, internal linking and performance measurement.
How Alex Costin Can Help
Alex can support a business that needs one connected digital marketing partner rather than several disconnected suppliers. He can begin with market, customer and competitor insight, translate that research into positioning and content, build or improve the website, manage SEO and SEM, create visual assets, coordinate social activity and measure performance.
His multilingual background includes English, French, Italian, Spanish and German, with additional language experience identified in his professional materials. This helps him consider international audiences, cultural context and market differences when campaigns extend beyond one territory.
The central benefit is integration. Research informs the strategy, strategy shapes the content, content supports search and social, technical work improves the user journey, and analytics shows where further optimisation is needed. Alex’s CV and home page document experience across this complete digital marketing cycle.
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