Alex Costin
Marketing Automation Specialist · England
HubSpot - Marketo - Pardot - Eloqua
Marketing Automation Specialist
A results oriented marketer who blends technical depth with strategic insight to design automated journeys that move prospects from awareness to advocacy. This portfolio highlights a measured approach to automation that prioritizes business outcomes, operational efficiency, and customer centricity.
The portfolio demonstrates how systems are configured to send the right message to the right person at the right time without manual intervention, backed by data driven decision making and cross channel orchestration.
About the Marketing Automation Specialist
Alex Costin stands out by combining technical expertise with strategic thinking and customer journey understanding, building systems that send the right message to the right person at the right time without manual intervention. He sits in a useful middle ground: technical enough to work in systems, commercial enough to understand pipeline impact, and operational enough to reduce repetitive work for teams.
With a data driven approach, Alex maps the customer journey across channels and platforms to ensure marketing automation supports revenue goals while maintaining a human centered experience.
Technical Foundation
- Deep knowledge of tools like HubSpot, Marketo, Pardot, or Eloqua, understanding nuanced capabilities and integrations.
- Mastery of conditional logic, timing controls, and lead scoring to design journeys that adapt to behavior rather than pushing everyone through the same funnel.
- SQL proficiency to query datasets, inspect funnel leaks, and validate assumptions, translating performance into actionable strategies.
Marketing Automation Services
The following capabilities underpin Alex Costin's approach to modern marketing automation, blending data, behavior, and business outcomes into scalable programs.
Campaign Design and Automation
Design and implement lifecycle programs that align with buyer stages, ensuring every touchpoint is purposeful and measurable.
- Conditional logic and adaptive journeys
- Lead scoring and intelligent routing
- Cross channel orchestration (email, web, ads, social)
Data Synchronization and Segmentation
Synchronize customer data across tools to improve campaign ROI and reduce acquisition costs through tighter segmentation.
- Cross tool data harmonization and hygiene
- Precise segmentation strategies (attributes that change action)
- Personalization with maintainable complexity
Analytics and Optimization
Use data to drive iterative improvements in campaigns, funnels, and automation logic.
- SQL driven funnel analysis
- ROI and cost per acquisition focus
- Testing discipline: what to test and what to leave alone
Handoff and Governance
Define handoffs with data driven criteria, ensuring automation supports business outcomes rather than platform activity.
- Clear criteria for lead handoffs
- Rules that prevent process breakage
- Balanced personalization and maintainability
Automation Process and Methodology
- Should this be automated first? Before asking can we automate it, a practical check ensures the effort aligns with business outcomes
- Map the customer journey from awareness to purchase to identify where automation adds the most value
- Test and validate segmentation attributes, ensuring they drive meaningful action
- Define handoffs and measure success with data driven criteria
The process emphasizes a test minded culture, with disciplined segmentation and a clear understanding of how automation affects the sales and marketing pipeline.
Experience and Credentials
Career Highlights
- Extensive international exposure across Europe with a strong track record in marketing automation programs
- Specialist in integrating CRM and marketing automation systems to improve lead quality and campaign performance
- Proven ability to translate performance data into practical automation strategies
Tool Mastery
Deep knowledge of tools like HubSpot, Marketo, Pardot, or Eloqua, along with integrations that connect marketing to sales operations.
- Lifecycle automation, onboarding, re-engagement, and nurturing programs
- Lifecycle reporting and dashboards for ROI visibility
- APIs and third party integrations to extend capabilities
CV and References
For a complete view of professional history, download the CV and explore experience details here.
Contact
Interested in a Marketing Automation Specialist who can turn data and strategy into scalable automation? Reach out to discuss how to optimize your campaigns, reduce manual effort, and drive measurable ROI.
You can connect with Alex Costin or request a tailored proposal. For a direct conversation, please use the contact page.