Top Content Strategist London

Looking for a Top Content Strategist London who blends editorial planning with technical SEO and measurable growth? Alex Costin is a data-driven digital marketing expert with 17+ years of experience creating content strategies that rank, convert, and scale across English, French, Italian, Spanish and other markets.

Why Alex Costin stands out as a content strategist

Alex combines full-stack capabilities—market research, SEO, PPC, web development, social, analytics and automation—into a single, accountable service. This end-to-end approach removes silos, shortens feedback loops and ensures content is built to perform from day one.

His work is defined by outcomes: reducing PPC costs by up to 90% through higher Quality Scores, achieving #1 rankings in as little as 11 days, and building penalty-free websites with 100/100 PageSpeed using Drupal and Bootstrap.

Content strategy that serves business goals

As a Content Strategist since 2010, Alex audits existing assets, maps topics to commercial intent, and crafts narratives aligned to audience needs and revenue targets. He specialises in SEO content, blog programmes, landing pages and AI-powered campaigns that deliver discoverability and conversions.

Every strategy starts with rigorous market, customer and competitor research. Alex sorts insights by impact and feeds them directly into editorial calendars, keyword clusters and conversion funnels—so teams publish what actually moves the needle.

Technical SEO built into the content

Content cannot win if the site is slow or poorly structured. Alex builds and optimises sites for maximum performance, ensuring clean information architecture, fast load times and mobile-first UX that search engines and users prefer.

He performs ON-PAGE SEO audits to maximise rankings for priority pages, then reinforces them with OFF-PAGE backlinks from a personal network of high-authority sites. This dual approach has moved pages from 9th to 1st position and sustained growth over time.

From strategy to execution: what you get

• Market and competitor intelligence: SWOT analysis, gap mapping and opportunity scoring to prioritise high-ROI topics.
• Editorial planning: Topic clusters, content briefs and publishing cadences that align with search demand and sales cycles.
• SEO content production: Blogs, landing pages, case studies and thought leadership written to rank and convert.
• Technical implementation: Fast, accessible sites on Drupal/Bootstrap with 100/100 PageSpeed and clean schema.
• Off-page authority: Ethical backlink campaigns using owned networks and editorial-style placements.
• Measurement and iteration: Dashboards in Google Marketing Platform/Adobe Experience Cloud to track ROI and refine the plan.

Proven results across sectors

Alex has delivered measurable wins for diverse clients: increasing leads from ~20 to ~600 per week for a hospitality brand; growing Oxfam e-commerce sales by 500% through applied best practices; and helping a health insurer outrank a UK market leader via ON-PAGE and OFF-PAGE SEO.

He has also trained in-house teams and public bodies—including Barcelona's city council—on SEO, SEM and social, enabling sustainable, self-sufficient growth after engagement.

London-based, EU-wide impact

While positioned as a Top Content Strategist London, Alex works across the UK and EU, supporting brands that need multilingual reach and cross-market consistency. His experience spans 10 worldwide markets and 100+ successful projects, with 2,000+ first-page keywords and 60+ websites created.

How engagement works

Engagements begin with a discovery call to clarify goals, KPIs and constraints. Alex then runs a rapid audit of your site, content and paid channels, followed by a prioritised roadmap. Delivery can be hands-on (building and writing) or advisory (training your team to execute).

For brands seeking speed and certainty, Alex offers performance-led packages that halve marketing costs while doubling ROI—backed by transparent reporting and a focus on revenue, not vanity metrics.

Skills and tools

Core skills include HTML/CSS, Drupal/Bootstrap, Google Marketing Platform, Microsoft Advertising, Adobe Creative Cloud, Meta Business Suite, and automation tools like Hootsuite, Buffer and email marketing platforms. This stack ensures content is not only well-written but technically sound and distribution-ready.

Ready to upgrade your content engine?

If you need a Top Content Strategist London who can plan, build, rank and measure content end-to-end, Alex Costin offers a single point of accountability for growth. From audit to execution, his strategies are designed to cut waste, accelerate rankings and turn traffic into revenue.

Contact Alex to book a call back via his site and start with a clear, data-backed plan for your next quarter of content.